Why study this course?
The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.
More about this course
The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.
You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.
You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.
The course is also supported by trips and visits, guest lectures and various other activities.
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Media Genres (core, 30 credits)
Media Histories (core, 30 credits)
Practice of Marketing (core, 15 credits)
Principles of Marketing (core, 15 credits)
Social Media Businesses (core, 30 credits)
Year 2 modules include:
Contemporary Television Studies (core, 15 credits)
Digital Marketing (core, 15 credits)
Marketing Communications (core, 15 credits)
Researching Media Audiences (core, 15 credits)
Television Studio Practice (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Brand Management (option, 15 credits)
Crime and the Media (option, 15 credits)
Documentary Photography (option, 15 credits)
Situation Comedy (option, 15 credits)
Social Media Strategies (option, 15 credits)
Youth Culture and the Media (option, 15 credits)
Year 3 modules include:
Brand Management (core, 15 credits)
Corporate Communications (core, 15 credits)
Media, Culture and Identity (core, 30 credits)
Marketing and Communications Project (alternative core, 30 credits)
Media and Communication Dissertation (alternative core, 30 credits)
Analysing Popular Music (option, 15 credits)
Global Marketing and Sales in the Digital Age (option, 15 credits)
Globalisation and the Media (option, 15 credits)
Media, Power and Politics (option, 15 credits)
Services Marketing (option, 15 credits)
Social Marketing (option, 15 credits)
Where this course can take you
Graduates typically enter careers in media-related roles in the corporate and third sectors, including media relations work, public relations work, marketing work and media management roles. Students often pursue further study opportunities at master’s level specialising in either media or marketing roles.
