Why study this course?
Our four-year Marketing (including foundation year) BA (Hons) degree has a built-in preparatory year (Year 0), which provides an alternative route into university if you don’t have traditional qualifications or can’t meet the entry requirements for a three-year undergraduate marketing degree.
More about this course
During your foundation degree you’ll get a broad introduction to business in a supportive environment. The foundation year is intended to boost your confidence, improve your academic skills and unlock your potential so that you’re well-equipped to continue your studies in the subsequent three years of this marketing degree.
You will share your foundation year with students on other foundation year courses, giving you a taste of a variety of other business-related disciplines as well as marketing.
Year 1, 2 and 3 are more focused on the principles and practice of marketing, as you study the same course content and modules as students studying Marketing BA (Hons) degree.
With opportunities to specialise in social media, project management, customer relationship management (CRM) and more, you’ll learn to be an effective and innovative marketer capable of operating in a wide range of environments.
You’ll graduate from the degree with the same title and award as those who studied the traditional three-year course. Following the foundation year, there is some flexibility to specialise in a different area of business should you choose to.
Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 0 modules include:
Development for Success in Business (core, 30 credits)
Orientation for Success in Higher Education (core, 30 credits)
The Context of Business (core, 30 credits)
Using and Managing Data and Information (core, 30 credits)
Year 1 modules include:
Learning Through Organisations (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Management (core, 15 credits)
Principles of Marketing (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
Business to Business Marketing and Sales (core, 15 credits)
Consumer Insights (core, 15 credits)
Digital Marketing (core, 15 credits)
Marketing Communications (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Problem Solving: Methods and Analysis (alternative core, 15 credits)
The Practice of Consultancy (alternative core, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
International Business (option, 15 credits)
Organisational Design and Management (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
Brand Management (core, 15 credits)
Global Marketing and Sales in the Digital Age (core, 15 credits)
Global Marketing and Sales in the Digital Age (core, 15 credits)
Leading Innovation (core, 15 credits)
Social Marketing (core, 15 credits)
Strategic Marketing (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Dissertation (alternative core, 30 credits)
Corporate Communications (option, 15 credits)
Where this course can take you
This marketing degree will allow you to work in a range of sectors, in areas such as:
- brand marketing
- market research
- digital marketing
- b2b marketing
- product marketing.
What is a degree with foundation year?
This is a four-year degree course with a built-in foundation year (Year 0). It’s the perfect route into university if you don’t meet the necessary entry requirements for the standard undergraduate degree. You’ll graduate with a full undergraduate degree with the same title and award as those who studied the three-year course.
