Why study this course?
On this course you’ll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you’ll gain will help you to build a career in marketing or other managerial roles.
You’ll also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling you to apply your knowledge in a work environment.
More about this course
This Marketing BA degree will help you develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course you’ll critically engage with theory and apply your knowledge to real-world marketing challenges.
The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance your learning experience.
After graduation you’ll be able to take several routes into a career in marketing. You’ll be able to work in a large organisation as part of a specialised graduate scheme or begin your career in a smaller organisation where you can gain a broad appreciation of marketing.
Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Learning Through Organisations (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Management (core, 15 credits)
Principles of Marketing (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
Business to Business Marketing and Sales (core, 15 credits)
Consumer Insights (core, 15 credits)
Digital Marketing (core, 15 credits)
Marketing Communications (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Problem Solving: Methods and Analysis (alternative core, 15 credits)
The Practice of Consultancy (alternative core, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
International Business (option, 15 credits)
Organisational Design and Management (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
Brand Management (core, 15 credits)
Leading Innovation (core, 15 credits)
Social Marketing (core, 15 credits)
Strategic Marketing (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Dissertation (alternative core, 30 credits)
Corporate Communications (option, 15 credits)
Global Marketing and Sales in the Digital Age (option, 15 credits)
Where this course can take you
As a marketing professional you’ll be able to work in almost any sector, from financial services and consumer goods to charities.
You can choose to specialise in research, communications or brand management. Alternatively, you can develop your career in a specific type of marketing, such as product, service, consumer or business to business (B2B).
