Why study this course?
Fashion marketing and journalism is a unique but very complementary combination to fields of study. With a joint honours degree, you’ll stand out in the competitive job market in the fashion industry.
This bachelor’s degree including a foundation year is an alternative route into a fashion degree, ideal if you don’t meet the necessary requirements to enter the three-year course. The foundation year (Year 0) will improve your academic skills and confidence, which are necessary for successful undergraduate level study.
More about this course
Our Fashion Marketing and Journalism (including foundation year) BA (Hons) will give you an in-depth understanding of the fashion industry. Through your lectures, research and coursework you’ll learn how to analyse fashion brands and examine their target audience and market position. You’ll also practise journalistic techniques and learn how to pitch your fashion stories to journalists and media outlets.
On your foundation year you’ll be joined by students from other foundation year courses in the School of Computing and Digital Media. Together you’ll work to improve vital study skills, including research, critical thinking and writing for academic purposes and media. You’ll also get to share different perspectives on the subjects you study with students from other disciplines, broadening your knowledge and ability to critically analyse information.
You’ll attend the same classes and study the same content as students studying the standard three-year degree, graduating with the same award and title. For more information about the content you’ll study in the subsequent three years of your study, visit our Fashion Marketing and Journalism BA (Hons) course page.
If you decide that you’d like to specialise in a different area of fashion communications or journalism, there will be flexibility to allow you to switch your course after the foundation year.
Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 0 modules include:
Introduction : Film, TV and Broadcast Media (core, 30 credits)
Introduction: Digital Media (core, 30 credits)
Introduction: Journalism and Writing for the Media (core, 15 credits)
Introduction: Media and Communications (core, 30 credits)
Journalism and Professional Writing (core, 15 credits)
Year 1 modules include:
Fashion History and Concepts (core, 30 credits)
Journalism: History and Ideas (core, 30 credits)
Practical Journalism (core, 30 credits)
Practice of Marketing (core, 15 credits)
Principles of Marketing (core, 15 credits)
Year 2 modules include:
Fashion Branding and Journalism (core, 30 credits)
Media Law and Ethics; Public Administration (core, 30 credits)
Newsroom Production (core, 30 credits)
Journalism Work Placement (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Beauty Through the Ages: A Critical History of Beauty (option, 15 credits)
Online Fashion Retailing (option, 15 credits)
Styling and Journalism (option, 15 credits)
Year 3 modules include:
Broadcast Journalism (core, 30 credits)
Creating Packages (core, 30 credits)
Fashion Writing and Reporting (core, 15 credits)
Psychology in the Beauty Industry (core, 15 credits)
Journalism Project (alternative core, 30 credits)
The Fashion Project (alternative core, 30 credits)
Where this course can take you
This bachelor’s degree will allow you to pursue a wide range of careers within the fashion industry. The world of fashion will be your oyster, as you’ll be able to choose to work in a number of fashion settings including magazines, marketing and PR agencies, arts institutions, fashion labels and much more.
