Events Management And Marketing – BA (Hons)

Why study this course?

Fancy working in one of the fastest paced industries that has a massive impact on the economy and global culture? You’ll study the events business while acquiring real-life business experience and exploring what factors influence the marketing of events.

When you successfully complete the course, you’ll have the complex skill-set needed to flourish in a dynamic creative and entrepreneurial industry.

More about this course

This course combines core elements of events management that go hand-in-hand with the latest marketing techniques, so that you can build a successful career as an event manager or similar professional.

Event managers play pivotal roles in a range of organisations and sectors including the government, corporations, not-for-profit organisations, entertainment companies, exhibitions and shows, incentive travel, tourism, virtual events, plus outdoor or sporting events.

A key feature of this course is its emphasis on hands-on experience from the outset. That’s why there’s various opportunities for you to work on events both inside and outside of the University.

From this practical work, you’ll gain involvement in events management, experience the competitive recruitment process and receive formal feedback from industry professionals. You’ll also have the opportunity to network and build connections that can benefit your future career.

In the classroom, you’ll learn about academic theories, key principles, industry issues and build core skills and competencies needed for marketing and events activities. Outside of the classroom, you’ll complete online learning activities that will allow you to practise these skills. On top of this, you’ll study the social and environmental issues associated with the events business, giving you a global and multicultural perspective of this industry.

Because events is such a hands-on industry, we also give you the option to include a sandwich work-placement year. This is a paid year-long placement opportunity that’s monitored by both the employer and the University. During this placement year, you’ll network with industry professionals and gain practical experience that’s designed to help you secure a graduate job where you can hit the ground running.

This course meets events and business management benchmarks to make sure you’re up to speed on business knowledge and the latest trends.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. 

Modular structure

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

Event Planning and Management (core, 15 credits)

Learning Through Organisations (Professional Practice 1) in Events and Music Business (core, 15 credits)

London’s Visitor Economy (core, 15 credits)

Managing People in Organisations (core, 15 credits)

Practice of Marketing (core, 15 credits)

Principles of Marketing (core, 15 credits)

Understanding and Managing Data (core, 15 credits)

Understanding the Business and Economic Environment: The Events Industry (core, 15 credits)

Year 2 modules include:

Consumer Insights (core, 15 credits)

Digital Marketing (core, 15 credits)

Live Events Practice (core, 15 credits)

Marketing Communications for Events (core, 15 credits)

The Event Experience (core, 15 credits)

The Practice of Consultancy (core, 15 credits)

Creating a Winning Business 1 (alternative core, 15 credits)

Learning through Work (alternative core, 15 credits)

Cities, Tourism and Eventfulness (option, 15 credits)

Developing Inclusive Organisations (option, 15 credits)

Field Trip (option, 15 credits)

Fundamentals of Project Management (option, 15 credits)

Music Industry Contracts and Negotiation (option, 15 credits)

Professional Experience Year Placement (option, 30 credits)

Risk and Crisis Management (option, 15 credits)

Sustainability, Business and Responsibility (option, 15 credits)

Year 3 modules include:

Brand Management (core, 15 credits)

Conference Management (core, 15 credits)

Consultancy Project (core, 30 credits)

Event Sponsorship and Fundraising (core, 15 credits)

Social Media Management (core, 15 credits)

Creative Artists Rights and Legal Disputes (Option) (option, 15 credits)

Global Marketing and Sales in the Digital Age (option, 15 credits)

Leading Innovation (option, 15 credits)

Service Excellence for Creative industries (option, 15 credits)

Where this course can take you

We want our graduates to leave London Met in the best possible position, which is why this course is so hands-on and career-focused. Successful graduates will leave with practical experience and theory to embark on any career in the events management sector. Our graduates can go on to work as event planners, event marketing executives/coordinators, event operations executives/coordinators or event managers.

Previous graduates of the University have gone on to work in some of the leading events companies including TripadvisorHeart Productions and Chillisauce, while others have launched their own enterprises.

Get Excited to study

The process is easy!


We will help you from start to finish

-We will help you get your dream education

-With our support, you will choose the field of study, the university and we will prepare the necessary paperwork. We will then apply for studies and for funding

-Studies can take place fully remotely and they are flexible

-If you prefer to spend less time in class - no problem, courses only take place twice a week


Tell us exactly what you need

We want to understand your goals and plans. Describe your situation and we will find the way how to study efficiently, and how to manage your time.

We know that finding the right direction for your future can be a very daunting task. That is why we are here to help you every step of the way, so that we can help create a bright future for you.


We'll plan the perfect Future course

If you choose to do a university course, we’ll help you plan the perfect future. Select your academic structure and we will choose the best university based on your needs.


Enjoy your new you!

Once you get your degree, you won’t be stuck in the same place anymore. Go where you want and do what makes you happy.