Business Management And Marketing (Including Foundation Year) – BA (Hons)

Why study this course?

Thefour-year Business Management and Marketing (including foundation year) BA (Hons) degree has a built-in foundation year (Year 0) that provides you with an alternative route into higher education if you don’t have traditional qualifications, or can’t meet the business degree entry requirements.

The foundation year will give you a confidence boost in an academic environment, helping you feel more prepared to move on to our three-year Business Management and Marketing BA (Hons) course. This course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI).

More about this course

Our Business Management and Marketing (including foundation year) BA (Hons) degree will prepare you for an exciting career in business, as a professional marketer or as a business owner.

Your foundation year will be shared with other students on business-related foundation year courses. Sharing ideas and insights with other students in related subjects will help you broaden your horizons. If you decide you’d like to change your degree to a different area of business, you have the flexibility to do this.

The foundation year is designed to give you a broad introduction to various business topics and build on your academic skills. Once you’ve passed your foundation year, your next three years of study will be the same as our Business Management and Marketing degree. You’ll graduate with the same title and award as those who studied the traditional three-year course.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 0 modules include:

  • Development for Success in Business (core, 30 credits)
  • Orientation for Success in Higher Education (core, 30 credits)
  • The Context of Business (core, 30 credits)
  • Using and Managing Data and Information (core, 30 credits)

Year 1 modules include:

  • Digital Business Management and Emerging Technology (core, 15 credits)
  • Learning Through Organisations (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Management (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment (core, 15 credits)

Year 2 modules include:

  • Business Research Methods (core, 30 credits)
  • Communications and Digital Marketing (core, 30 credits)
  • Serving Customers in Global Markets (core, 30 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Brand Management (option, 15 credits)
  • Theory & Practice of Selling (option, 15 credits)

Year 3 modules include:

  • Achieve Your Potential (core, 15 credits)
  • Management Dissertation (core, 30 credits)
  • Marketing Planning and Strategy (core, 30 credits)
  • The Practice of Management (core, 30 credits)
  • Creating a Winning Business 2 (alternative core, 15 credits)
  • Learning through Work 2 (alternative core, 15 credits)
  • Business Writing and Communication (option, 15 credits)
  • Economics of Multinational Business (option, 15 credits)
  • Financial Decision Making for Managers (option, 15 credits)
  • Managing Corporate Reputation (option, 15 credits)
  • Organising and Managing Across Cultures (option, 15 credits)
  • Professional Experience Year Placement (option, 30 credits)
  • Project Management (option, 15 credits)
  • Quantitative Data Analysis (option, 15 credits)
  • Social Marketing (option, 15 credits)

Where this course can take you

On successful completion of this course, you’ll be prepared for a range of business-related careers in both the commercial and public sector. You could go on to work as a business development manager, marketing executive, recruitment consultant, sales manager, human resources manager or communications executive.

The course is also a great platform for entrepreneurs wishing to build on their business expertise, as well as being great preparation for a graduate scheme or junior position in business or marketing.

Get Excited to study

The process is easy!


We will help you from start to finish

-We will help you get your dream education

-With our support, you will choose the field of study, the university and we will prepare the necessary paperwork. We will then apply for studies and for funding

-Studies can take place fully remotely and they are flexible

-If you prefer to spend less time in class - no problem, courses only take place twice a week


Tell us exactly what you need

We want to understand your goals and plans. Describe your situation and we will find the way how to study efficiently, and how to manage your time.

We know that finding the right direction for your future can be a very daunting task. That is why we are here to help you every step of the way, so that we can help create a bright future for you.


We'll plan the perfect Future course

If you choose to do a university course, we’ll help you plan the perfect future. Select your academic structure and we will choose the best university based on your needs.


Enjoy your new you!

Once you get your degree, you won’t be stuck in the same place anymore. Go where you want and do what makes you happy.