Business Management And Marketing – BA (Hons)

Why study this course?

This is a joint honours degree that provides you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.

Our course is also accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies and would give you a competitive edge in the job market.

More about this course

As well as developing the skills and knowledge required for either a career in business administration or as a professional marketer, the business management and marketing degree course will provide you with entrepreneurial skills and understanding that will allow you to start your own business. 

This programme is uniquely comprehensive among business management and marketing courses in the UK. In addition to learning broad marketing skills that apply to the commercial world, the programme also provides you with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of Social Marketing. If you choose to study this topic, you will learn how to apply the latest marketing techniques to social problems, such as obesity, drink-driving, discrimination and domestic violence. Your lecturers will introduce you to the concepts and history of social marketing based on their own innovative research. Completing this module will give you an advantage when competing for jobs in the third and public sector.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. This opportunity may be strengthened with undertaking another of our innovative modules that equip you with skills for employment, such as our Theory and Practice of Selling module. As all business professionals know, selling is an essential function of business and on this module you’ll develop vital negotiation and selling techniques that will ensure you succeed in your career. Past students on the module have found that it has helped them gain recognition from the Institute of Sales and Marketing Management (ISMM), a professional organisation that represents sales professionals in the UK.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.

Modular structure

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

Digital Business Management and Emerging Technology (core, 15 credits)

Learning Through Organisations (core, 15 credits)

Managing People in Organisations (core, 15 credits)

Practice of Marketing (core, 15 credits)

Principles of Management (core, 15 credits)

Principles of Marketing (core, 15 credits)

Understanding and Managing Data (core, 15 credits)

Understanding the Business and Economic Environment (core, 15 credits)

Year 2 modules include:

Consumer Insights (core, 15 credits)

Digital Marketing (core, 15 credits)

International Selling and Negotiation (core, 15 credits)

Leadership in Practice (core, 15 credits)

The Practice of Consultancy (core, 15 credits)

Creating a Winning Business 1 (alternative core, 15 credits)

Learning through Work (alternative core, 15 credits)

Consumer PR and Media Relations (option, 15 credits)

Developing Inclusive Organisations (option, 15 credits)

Field Trip (option, 15 credits)

Marketing Communications (option, 15 credits)

Online Fashion Retailing (option, 15 credits)

Sustainability, Business and Responsibility (option, 15 credits)

Year 3 modules include:

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